ADITI
RAJ
SDM'23
GOYAL
Currently Design Researcher @ Athena Infonimics
CRAFTING HUMAN-CENTERED DESIGN SOLUTIONS BY BUILDING BEHAVIORAL INSIGHTS
PROJECTS
Creating informed insights through research
Design Research | System Design
This project aims to develop a practical roadmap for accelerating AI adoption across MSMEs. The study focuses on identifying operational challenges and AI opportunities to enhance productivity, competitiveness, exports, and employment generation in India’s manufacturing ecosystem.
Service Design | Design Research
A service design intervention that integrates bio-rhythmic and emotional intelligence into Amura Health’s coaching framework. The project reimagines how Health Coaches time, frame, and deliver information—transforming standardized care into rhythm-responsive, emotionally attuned client experiences.
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Service Design | Service Blueprinting | User Centered Design | Service Prototyping
Designed a service to foster authentic emotional expression in digitally saturated environments. Identified latent emotional needs through ethnographic research and led rapid prototyping cycles to develop key service touchpoints.
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Experience Design | Behavioral Design | Design Research | Design Strategy
Studied audience behavior in theater settings to identify deviations and their root causes. Designed behavioral nudges to improve audience conduct and enhance overall experience through subtle, autonomy-respecting interventions.
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DESIGN RESEARCH | WELL-BEING DESIGN
Conducted in-depth research on the psychological and lifestyle impact of night-shift work. Identified key stressors and designed empathetic, targeted interventions to support emotional and occupational well-being.
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Service Systems | Workflow Optimization | AI Integration
Developed a tech-enabled service to optimize staff coordination and resource flow in high-pressure events using real-time updates, AI-driven tasking, and automation for enhanced operational efficiency and guest experience.
Systems Design | Service Design
An investigation into India's continuous learning ecosystem examining policy dynamics, stakeholder perspectives, and demographic pressures, culminating in an intergenerational learning service that replaces credential accumulation with community-validated wisdom cultivation across the lifespan.
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Strategic Design | Organization Design
An In-depth study of the internal and external functions of Oizom - A rapidly growing startup based out of Ahmedabad. Strategic roadmap proposed to leverage opportunity areas and initiate a business model innovation.
MY DESIGN
PROCESS
SHAPING SOCIETY THROUGH DESIGN
APPROACH
INNOVATIVE MINDSET AT THE FOREFRONT
Research
Design
Innovate
Sensing
Sensemaking
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Co-create
Material workshop, 2029
Paris
Typo trends, 2029
Paris
MY JOURNEY SO FAR...
HIGHLIGHTS
JODHPUR 2017-2021
NIFT, JODHPUR 2017-2021
BRDS,2021-23
NID'23
SDM'23